Turn AI Images Into Real Design Work

AI can make images fast — but design is what makes them effective.
This practical eBook helps you bridge that gap by teaching the visual principles that guide every strong composition, whether human-made or AI-generated.

You’ll learn how to:

  • Spot the difference between a mediocre AI image and a designed one
  • Apply the fundamental principles of design to your AI prompts
  • Craft prompts that express your ideas clearly and match your visual identity
  • Build visual intelligence: The ability to direct AI with the eye of a designer

What’s Inside the Guide

Sample pages from the guide
  • The Elements of Design — The building blocks of all visuals.
  • The Principles of Design — The invisible rules of harmony and clarity.
  • The Problem With AI Images — Why most look generic (and how to fix them).
  • The RICECO Framework — Structure your prompts for consistent, professional output.
  • Prompt Parameters — Think like a creative director to get exactly what you want.

Hi, I’m Ruben

I’m a College Professor of Communication and Design and Founder of selfmadedesigner.com

I’m a designer and educator helping creators master visual intelligence in the age of AI.

In the last year alone, I’ve watched graphic design change dramatically — and learned the hard way how to integrate AI into real design workflows.

After countless experiments and tests, I’ve discovered what truly matters when learning graphic design today: Understanding the principles that make AI tools work for you, not the other way around.

Are You Ready to Start Creating Effective Designs With AI Tools?

Get instant access to the free eBook and start guiding AI like a designer — not just generating images.

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